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Shockwave
Shockwave logo
Type Private
Industry Online and offline video game distribution
Founded December 18, 1998
Headquarters 225 Bush Street, Suite 1200
Key people Dave Williams (Senior Vice President),
Mika Salmi (CEO)
Products Video games (Casual games)
Employees Ranging from 25-100
Website Shockwave.com

Shockwave.com or shockwave is an online and offline video games distributor and portal, based in San Francisco, California, United States. Shockwave offers three main tabs on the website, mainly online games, downloadable games, and my shockwave. It hosts 400 games and ranging in different genres. Peter Glover, Vice President, describes Shockwave as a "United Artists of the Web" or a site that helps independent game developers publish their web games. As of September 2010, it ranked # 2,245 on Alexa and # 1,023 in the U.S web traffic.

History

Shockwave.com merged with Atom Corporation and formed Atom Entertainment in 2001. Later, on August 9, 2006, Viacom acquired the company for $200 million. As the result of the acquisition, AtomFilms.com and Addicting Clips.com will expand MTV Network's online video library. On January 31, 2009 Shockwave Japan, a subsidiary of Shockwave closed its business

Audiences

In August 2008, Shockwave had 4.8 million unique visitors, according to ComScore Media Metrix. Mika Salmi said Shockwave as casual gaming site whose target market is parents and moms,[12] with its customers mostly women from age 18 to 49 years old. This shows difference in statistic, as in 2002, when the company was freshly merged with Atom, Shockwave's audiences ranging from age 10–39 and about equal in gender.

Club Shockwave

On March 24, 2009 Shockwave launched a premium service called Club Shockwave. The service allows members to play numbers of exclusive games and a chance to win cash prizes.

Shockwave Cash

At the Casual Connect game conference in Seattle, Dave Williams, senior vice president of the Nickelodeon Kids and Family Games Group introduced Shockwave Cash, virtual currency that could be used to buy virtual goods in several titles, such as Hungry Hungry Hippy, Let’s Get Grillin’, and Sara’s Super Spa Me.

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